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Managing Emails in a Distributed Network – A Case Study
Managing email in a distributed marketing environment typically requires a more robust system, one that can handle messages being sent from various levels, locations, and divisions within a company....
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Your Email 25 Ways: Using SM Inbox Experience
You have spent so much time creating the perfect email for your next promotion. Your copy has gone through legal for approval. The message is coded and it looks great. Well, maybe it does to you, but...
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Do You Utilize All Features?
For many of our busy clients, tackling all of these features at once and incorporating them into their email marketing plan to harness the true power of their SubscriberMail account can sometimes seem...
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Updating Your Data Fields in Bulk
Our clients often utilize data fields within the SubscriberMail system to store information related to sales team members, so that when campaigns are deployed they can include personalized contact...
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Triggering Emails from Forms+Surveys
The Forms+Surveys tool from HCD offers an easy way to set up custom notification emails from your surveys and forms. When integrated with the SubscriberMail® email platform, this tool provides the...
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If At First You Don’t Succeed, Try, Try Again
Average open rates for promotional marketing emails in the U.S. are between 17% and 20%, which means that about 80% of the people you are trying to communicate with are not paying attention.1 The idea...
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Looking Back As We Leap Forward
As we draw closer to the end of 2014, many of our clients are focusing on 2015 planning. With that in mind as this year is coming to a close, I began to look back at my past blog posts for any past...
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Working with Images in the New Rich Text Editor
Images are an important part of your email content. When properly used, images provide visual appeal, make messages look more inviting to read, and can improve click-through rates. SubscriberMail...
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Boost Engagement Rates with Inactive Resends
Like many of us, I sign up for and receive a lot of commercial email. Thanks to the nearly unlimited amount of storage offered by the free webmail providers, I have something like 15,000 emails across...
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3 Quick Tips on Surveying Your Customers
Imagine seeing a piece of art that is so beautiful it captures your attention, heightens your senses and provokes a feeling. These emotions are not directly connected to survey design, but just like...
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